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6 Hispanic-owned kids brands we love

Hispanic Heritage Month was officially established in 1988 by President Ronald Reagan to honor the culture, contributions, and influence of Hispanic Americans. Celebrated from September 15 to October 15, it’s a meaningful time for people with ancestors from Spain, Mexico, Central and South America, and the Caribbean, as well as those with connections to the community who want to support it. If you’re looking for ways to celebrate Hispanic heritage with your kids and to support the Latino community, we’ve got you covered! Check out our curated list of Hispanic-owned brands to support this month and always.

Lil Libros

Based in Los Angeles, this shop is a go-to destination for bilingual children’s books, games, and toys. It was founded by two mothers who wanted to offer their children captivating books that celebrate bilingual literature and cultural diversity. The shop has grown into a wonderful destination for Hispanic education. Here you can find books written in English, Spanish, and a mix of both. They even have an educational catalog for teachers—you won’t be disappointed visiting this thoughtfully curated shop! Be sure to also check out our blog on how to celebrate Hispanic Heritage Month with books for toddlers for our top book recommendations.

Maisonette

Founded by two Latino mothers in Brooklyn who wanted to provide kids and families with the best quality clothing, Maisonette offers a place for over 1,000+ brands to showcase their unique collections. Spanning across multiple categories including clothing, toys, kids gear, home decor, halloween costumes, backpacks for school, and so much more, Maisonette has transformed from a clothing marketplace into a staple kids brand for families around the country. Shop by event such as Baptism, First Communion, or wedding to name a few, and find elegant yet practical options for all of life’s milestones. Whether you’re Latino or not, Maisonette has something for everyone!

Fresh Bellies

This kids snacks brand is changing traditional baby food in the U.S. Founded by an Ecuadorian-American mother who wanted to share the flavors of her culture with her children, the idea came out of a desire to create a healthier generation of eaters. By never combining fruits and vegetables, these better-for-you snacks make it easy for kids to taste the true savory flavors of each vegetable right from the start. They also season with herbs and spices to gradually train young pallets to enjoy the flavors they will taste in adulthood. Find a store near you to give Fresh Bellies a try! 

Rookie Humans

Inspired by the sweet moments that happen inside a crib, the idea for Rookie Humans came from a Uruguayan-American mother who loved taking photos of her son napping in his crib. When she realized that bedsheets create a backdrop, her imagination went wild. Rookie Humans creates dreamland bed sheets, decor, toys, and accessories for babies and toddlers. With imaginative landscapes like under the sea, jungle, woodlands, and outer space, you can transform your child’s room into a place that brings joy to both you and your little ones. Have fun designing your child’s room thanks to Rookie Humans!

Bazzle Baby

Merging functionality and style, Bazzle Baby became known for its innovative Bandana Bibs, a baby accessory that keeps your little one clean and free from drool without having to change their clothes. Owned and run by a Puerto Rican-American CEO, Bazzle Baby prioritizes innovation, quality, and functionality to make the lives of parents easier. With products divided into four categories: sleeping, teething, eating, and playing, their creative products support babies through all of their first milestones.  Make sure to also check out their innovative teething bibs, mitts, and blankets! 

Luna Antigua

Started by two lifelong friends, Luna Antigua merges beautiful garments with Guatemalan culture. Each garment is hand-woven and imported from Guatemala, supporting local families and keeping the ancient art form of looming alive. And because the fabrics are artisanally made, no two garments are the same—every detail is hand-embroidered and completely one-of-a-kind. Find traditional, durable, and elegant pieces for both you and your kids at this unique shop! 


At Doona, we’re always trying our very best to make parenting simpler for every family. Which is also why we’ve created our innovative and revolutionary Doona Car Seat & Stroller which transforms from a car seat to a stroller in the click of a button; and Liki Trike — the most compact folding toddler trike on the market that grows alongside toddlers with five modes of use.


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