Our story

Doona is a visionary company committed to simplifying parenthood. Our products make life on the go easy, without ever compromising on functionality, safety, and quality.

Our mission is to develop innovative products and solutions that address unmet needs in day-to-day parenting. The goal is to truly make an impact on parents' lives by providing tools that simplify parenthood and make life on the go easy.

Doona was founded on a simple idea: to make everyday life with a newborn easier without compromising safety.

The inspiration came from the challenges many new parents face during the daily transition between a car seat and a stroller. While ensuring a child's safety is always the top priority, it became clear that there was an opportunity to create a solution that was both safe and effortless to use.

This vision led to the development of the Doona Car Seat & Stroller—an innovative product that seamlessly transforms from a car seat into a stroller, redefining convenience for families on the go.

Building on this commitment to innovation, the Liki Trike was later introduced to address the need for a smarter trike: one that arrives fully assembled, folds quickly and easily, and features a sleek, urban design.

Today, Doona continues to create innovative products that simplify the early years of parenthood. Guided by a passion for thoughtful design, safety, and functionality, Doona is dedicated to supporting families around the world and making every journey a little easier, wherever you go.